Keyword Research

Keywords

Many people say content is king. With Google being a text based search engine, they are probably right. It can make a lot of sense to have a website filled with quality content that the user will find utility in as a resource. Upgrading content and in doing so mindfully including keywords in the copy can be very effective. What are and how do you pick keywords?

Keywords are the words and phrases people look up in a search engine that relate to/can be applied to a business. The more popular the keyword, the higher the search volume. Having high ranking keywords will allow a business to be found in the popular searches.

Lets use the example of an auto repair shop. Typical keywords would be "muffler repair", "auto garage" , "oil change", "auto service center" "car repairs" etc. These are your keywords because, A – they describe the product or service that pertains to the business . And B – these are common terms or phrases that come to mind when people perform the search.

Keywords are essential to SERP rankings. Think about it – if people are searching for terms directly related, or in some cases loosely related (depending if you’re site is focusing on clicks, impressions, etc.) to your website and products you sell, you’re going to want to show up as a result for people searching those terms.

Many times keyword research boils down to finding a balance between the more popular primary keywords and effective long tail keywords. Best practices for utilizing keywords include implementing them appropriately as much as possible throughout your site in the content, header tags, image names, alt tags, SEO titles, meta descriptions, and more. What I mean by, “appropriately placing them with enough frequency for the search engine to notice, but not try to stuff too many in as this in a

When SEO copywriting, never compromise the quality of the writing to add keywords. Weave them with enough frequency for the search engine to notice, but don't overdo it. Stuffing keywords does a disservice to the user. Google wants the user to have a good experience, so make exceptional content that includes the popular search terms.

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